Lili Diamonds' new brand strategy is inspired by the concept of ‘space' and the company has developed a fresh logo, online publicity campaign, website (www.lilidiamonds.com), magazine advertisements, corporate video and catalogue production, and a novel high-tech diamond cut – Meteor® Cut, all based on the new brand strategy. %% Although its leading slogan still remains as 'Find Your Star'. %% The company believes its new corporate video is unique, shot with all the vogue 3D animation - 'the diamond industry has yet to produce its parallel,” said Nadav Attar, marketing manager at Lili Diamonds. “The Meteor® Cut is a perfectly built decagonal shape", and as Dotan Siman-Tov, managing director of Lili Diamonds says, “Is your wish upon a star coming true."