%% The latest Orra ad film has been directed and edited by noted Italian film maker Mauro Selessi, internationally recognized for his work in the luxury space. Having worked on brands such as Bvlgari, Maseratti and many others, Selessi has cinematically created magic with the storyline. Conceptualised and written by Orra’s agency partner Rediffusion Y&R, the film has been produced by Coconut Films. The film has been a collaborative process with weeks of intense discussion, preparation and detailing to make a film which is truly world class. %%

%% The story plays out in an elegant soiree, a couple walking in, the man, besieged by friends and well wishers. The woman carries on, captivating everybody around by her beauty, confidence and the radiance of her jewellery, and her husband cannot help but be drawn towards her. The featured jewellery is round and marquise shaped diamond necklace, a 7 carat solitaire finger ring and Eternity bangles. %% Says Vijay Jain, CEO Orra, “The TVC marries a strong consumer insight of a woman who is confident and wants to stand out with Orra’s product superiority of more brilliance, coming together of the finest handpicked Belgian diamonds set in the purest of metals platinum, to create a memorable ad which resonates with the brand idea of Impossible to Hide”. A story about an intimate relation between a couple, it has its magic moments in their chemistry, the woman’s ability to hold her own and ofcourse the scintillating radiance of the jewellery itself. %% The TVC can be viewed at: ##http://www.youtube.com/watch?v=H5Sy593VwDU&feature=youtu.bea## Link##