%% The new platinum range encompasses timeless, versatile and elegant jewellery, synonymous to what platinum stands for. Each piece is intricately crafted to perfection keeping the Indian woman in mind, a unique blend of the contemporary and the traditional. %% Describing the platinum collection, Raveena said, “Platinum jewellery is the new rage amongst today’s women, because it is so precious and rare, and a coveted treasure to have in a girl’s jewellery box. Modern women prefer wearing jewellery that stands out for its beautiful craftsmanship and is pristine, classy and wearable and platinum offers just that. I love the idea of wearing exclusive platinum jewellery for any occasion, be it a best friend’s wedding, film premiere’s or celebrating any milestone in my life, as it makes a statement.” %%

%% Speaking to the press at the launch, Mr. Vastupal Ranka, Director, Ranka Jewellers said, “The demand for platinum jewellery at my store has seen a sharp growth over the years. Women today are more aware and better informed and thus choose platinum for its inherent qualities of high value, rarity and emotional appeal. Besides, whether it’s a simple solitaire or intricately designed bracelet with channel set diamonds, platinum is one of the most secure metals for precious stones.” %% The new range of delicate and precious platinum jewellery ranges starts from Rs. 10,000 onwards. %%