Backes & Strauss recently entered into a partnership with retailers Asprey and Harrods, to launch its first diamond watch collection in London. Backes & Strauss, the world’s oldest diamond trader has three collections to offer The Berkeley, Piccadilly and Regent. The designs are inspired in design by London’s architecture and the watches are crafted in either in 18 karat white or rose gold.

The collections would be available at Asprey’s exclusive watch room and will be displayed in the Bond Street windows. At Harrods, the watches will be present in the Fine Jewellery and Watch Room – all perfect locations to cater to the company’s discerning clientele from the UK and across the world, according to Vartkess Knadjian, managing director of Backes & Strauss.