Titan Company has decided to consolidate its portfolio by migrating the Gold Plus network to become part of the Tanishq network. This step has been taken given evolution of the customers and Tanishq as well as the need to focus all energies and resources in today’s circumstances. With this, the company is confident that India’s most desirable and profitable jewellery brand, Tanishq, will get even more desirable for customers and attractive to investors.

In 2005, the company had launched its second jewellery brand Gold Plus for small-town South India, to better cater to the needs of the more traditional requirements of those customers. Since then, Gold Plus had grown to about 30 stores in size. In the last decade, customers in the larger cities of South India have evolved in their tastes and aspirations and Titan’s main jewellery brand Tanishq has kept pace with them.

Titan Company is an Indian designer and manufacturer of watches, jewellery, precision engineering components and other accessories including sunglasses, wallets, bags and belts.