The training was conducted by Mr. Nishchay Kapoor on behalf of IGI who led the entire program. The workshop was a 5 days affair and was held at the Ghantaghar outlet in Gorakhpur. The training program covered various topics related to diamond grading, both theoretical and practical.

Transparency has been one of the pillars of the brand and only if the customer is well informed he can make a decision about the product he is purchasing. Sales team being the front Enders of this process, training them would lead to empowering them with knowledge and therefore also educating the customer in the process.

'As a group, we believe that every team member is the brand ambassador of the brand and it is therefore important that they are well aware of the market trends and well versed with their domain. We not just take initiatives to train our team on product but from time to time we also conduct various exercises that help them develop not just as an employee but also as a human being.’ Said Vaibhav Saraf, Director, Aisshpra Gems & Jewels.