"We are launching silver jewellery under our popular brand Mia in a range of designer pendants, necklaces, rings ear-rings and bracelets," said the city-based company in a statement here. The company's aSassy Silver' series will showcase a collection of ornaments for modern women who do not wear traditional designs.

"As any time is a right time to buy silver, our collection is the perfect impulse for any women to buy the white jewellery," said the statement. Tanishq business head Bhavishya Kelappan said on the occasion that the young, modern Indian woman was open to tapping new trends and designs.

"We are one of the first few brands to launch a contemporary silver collection that is stylish, fashionable and affordable for the young modern woman, who is vibrant and open to trying the latest fashion trends," asserted Kelappan.

The collection has contemporary enamelling, with colourful stones and designs that suit any occasion, and is available from Rs 1,999 onwards per ornament. The Tanishq retail chain has 200 boutiques in 115 cities across the country, with Zoya and CaratLane retail stores in the luxury segment.