Abhushan Jewellers ran an online Mother’s Day Contest by the name of ‘My Mom, My World’ on the occasion of Mother’s Day. The contestants had to write in less than 50 words on ‘Why do you love your mom so much’. They had to share this with picture of theirs with their mom. The contest was run on Facebook and Instagram. The reach of the contest was Agra and surrounding areas and it got tremendous response from the youth and the old alike. The winner was to get a diamond ring and host of offer benefits. The Agra crowd responded very favourably to this annual contest ran by Abhushan Jewellers. This event got very good coverage in the local media and was a very good brand building exercise with lots of emotive value.