Swarovski Gemstones Brand Partners launch stunning collections at IIJS 2019

Yug by Tanvi, Emerald Industry, Bhindi and Rasi Jewellery launch Swarovski studded jewellery at IIJS 2019

: IJ News Service
13 August 2019 11:46 AM
Reference: 11998


Elegant new YUG collections on display with Swarovski Zirconia Swarovski's Ingredient Brand Partner Yug by Tanvi Gold Cast unveiled two exciting new collections, ANCIENT and GLITTER, both with the brilliance of Swarovski Zirconia at IIJS 2019. The Ancient Collection has been created to honour the ancient craftsmanship and handwork of former times, but the designs have now been created using the latest technology. The artwork of the Ancient collection, however, remains true to its era and retains all of its original charm. The addition of Swarovski Zirconia adds freshness and brilliance to these Yug pieces.


Brilliant new platinum collection brought to life with Swarovski Zirconia Swarovski's Ingredient Brand Partner Emerald Jewel Industry brings a vibrant sense of life to the India International Jewellery Show (August 9-12) with their launch of their sparkling new Zoe platinum jewellery collection with Swarovski Zirconia. Taking the Greek word for 'life,' Emerald Jewellery has indeed injected this fresh spirit into their latest creations. Emerald chose to call the collection Zoe because it represents infusing jewellery with the same sense of joy, happiness, and experience of life that the name suggests. The new collection will be especially appealing to the millennial generation, who now demand new and trend-oriented designs that blend with their lifestyle, and the fast-moving times in which they live. The vibrant designs, the growing popularity of the white metal platinum, and how beautifully it combines with sparkling Swarovski Zirconia is a fresh approach that exudes the very spirit of the Zoe collection and will be very appealing to the younger consumer.


Viraasat with Swarovski Zirconia captures India’s rich design heritage Swarovski’s Ingredient Brand Partner Bhindi Manufacturer is launching its new VIRAASAT collection created with Swarovski Zirconia at the 2019 edition of the India International Jewellery Show (IIJS), in Mumbai from August 9-12. Viraasat, meaning ‘inheritance’, is a collection that draws its inspiration from ancient India’s jewellery tradition. Featuring hand-crafted jewellery embellished with Swarovski Zirconia in the delicate Rose cut, this collection reflects India’s rich heritage of craftsmanship, a legacy still passed down through the generations. Viraasat also makes a small contribution to India’s abundant design heritage, and one that resonates with the country’s culture.

On hand at the IIJS to launch the Bhindi collection were Robert Trauner, Vice President of Product Management, Swarovski Gemstones, Rajendra Jain, Managing Director, Swarovski Gemstones India, and Bhindi Manufacturer’s directors, Anil Bhindi and Manish Bhindi. Also present were members of the Swarovski Gemstones and Bhindi teams, and members of the country’s jewellery fraternity. Rasi Jewellery Goes to IIJS with their Blooming Collection Branding partner’s collection bright with sparkling Swarovski Zirconia

Rasi Jewellery, Swarovski Gemstones’ Branding Partner, launched its new Blooming Collection with Swarovski Zirconia at the India International jewellery Show (IIJS)

in Mumbai, August 9-12. Inspired by nature, and designed for the future, this fresh, eye-catching collection is all set to attract both the young and the young at heart consumer. For their latest collection, Rasi set out to design a range that was trendy but retained a classical touch, something that is light and easy to wear on any occasion. This collection exudes a fresh and sophisticated spirit, always enlivened by the distinct brilliance of Swarovski Zirconia. Rasi has also chosen to incorporate attractive antique colours that will have a very wide appeal. At the IIJS to launch the collection were Robert Trauner, Vice President, Product Management, Swarovski Gemstones, Rajendra Jain, Managing Director of Swarovski Gemstones India, Mr. & Mrs. Ramesh Ramdas, the Directors of Rasi Jewellery, the teams from Swarovski Gemstones and Rasi Jewellery, plus members of the jewellery fraternity.


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