Continuing its accelerated retail growth, CaratLane- A Tanishq partnership has launched its first store in Prayagraj, taking the store count to 24 in the northern region. With the launch of this store, CaratLane is now 78 stores strong in the country.

“The Northern region is an important market for CaratLane and we are looking to expand beyond Delhi NCR. There have been significant online customers from Prayagraj and it was the next logical step to launch a store here. We are optimistic that this store will appeal to the shoppers in the vicinity. ” said Mithun Sacheti, Founder & CEO of CaratLane Situated at S.P Marg, an eminent area in Prayagraj, this outpost of CaratLane will benefit shoppers who are looking for modern and unique jewellery and the opportunity to try it before they purchase.

“CaratLane stores are very different from the typical Indian jewellery stores. A solitaire corner and an extremely helpful team of experts are what makes the experience exceptional. We are looking forward to welcoming the residents of Prayagraj to a whole new experience that will help them discover fine jewellery like never before.” added Sacheti.

CaratLane has been able to cater to a vast audience since it has designs starting from as low as Rs. 5000. As a part of the launch, the store is offering a Flat 25% off on Diamond Prices of ALL designs for a limited period.” said Prashant Chaudhary, Vice President - Offline Sales, CaratLane who was present at the launch. Ms. Nisha Dwivedi, a customer from Prayagraj mentioned, “CaratLane designs are unique and lightweight. I am thrilled that they have launched a store in the vicinity; I can now try their designs comfortably. The best part about their jewellery is that it is great for daily wear and also very affordable” In its journey to make beautiful jewellery accessible to all, CaratLane’s new store definitely gives its customers yet another reason to celebrate.