The product is designed to analyse the customers’ journey inside the CaratLane stores at an aggregate level and provide useful insights which will help in planning effective marketing campaigns and increasing sales conversion.

Speaking about this development, Atul Sinha, SVP - retail, CaratLane said, “As a brand that has multiple retail stores across the country, CaratLane has always been focused on acquiring accurate footfall data to enhance the customer experience. By using cameras and other available resources at our stores, wesense.ai provides us with real-time data, which helps us make better decisions regarding inventory, staffing and promotions.”

Sankara Srinivasan, Founder, CEO of wesense.ai added, “India has the largest network of retail stores in the world, which provides employment to crores of families. However, due to the lack of accurate and actionable data, physical retailers are often at a disadvantage when competing with the online players. We aim to democratize visual information to retailers without adding CAPEX. We are happy to work with a brand as customer-focused as CaratLane, which aims to enhance its customer experience through data and technology.”