‘We Are One’ is the public service announcement supported by Kalyan Jewellers and Sony Pictures Networks India in collaboration with veteran actor, Amitabh Bachchan. This is a film that drives the message that staying safe at home and maintaining social distancing can be productive and should be taken in one’s stride.  
This initiative further pledges to support 1,00,000 daily wage earners, who are most affected by the COVID-19 outbreak. Kalyan Jewellers will take responsibility for 50,000 of these.