Varalakshmi festival is round the corner and it is this auspicious time when families unite and gifts one another. The festival is celebrated by married women in South India specially to worship the goddess of health and prosperity- Mahalakshmi. On this occasion, Reliance Jewels, India's leading brand for premium jewellery launches its exclusive Varalakshmi collection.

As a manifestation to the beauty and mysticism of the Indian culture, the Varalakshmi collection celebrates the divinity of Goddess Lakshmi’s that every woman peruses. This collection embodies exceptional customary artistry and comprises of magnificently designed gold necklaces, chokers, bangles, and necklaces embellished with Precious stones.Each jewellery piece is crafted in the traditional south style of jewellery with use of customary motifs, meticulous detailing and design, goddess Lakshmi carvings and the use of precious stones like rubies and pearls on 22kt gold. This pure gold jewellery collection depicts the grace of Goddess Lakshmi and is truly inspired by the campaign’s thought, ‘To Celebrate the spirit of Lakshmi that resides within every woman. The collection symbolizes the purity, beauty, grace and strength of every woman who rises beyond challenges in every walk of life like a goddess.

For this special occasion, the brand is also offering a 30% Discount on Making charges of Gold Jewellery & Invoice value of Diamond Jewellery from 24th -31st July across all Reliance Jewels Exclusive showrooms in AP, Telangana & Karnataka.

Presenting the exclusive collection, spokesperson at Reliance Jewels said, “We at Reliance Jewels like to commemorate and celebrate the spirit of all Indian. It gives us immense pleasure and satisfaction when we are a part of precious moments in the lives of our customers. We are confident that this collection will provide a wide range of rich and traditional jewellery experience to our customers.”

With the entire country celebrating festivals at home in this lockdown and sharing joyous moments and memories with their family, the wide variety of magnificently designed fine jewellery at Reliance Jewels makes it a one-stop destination for festive shopping and gifting.

The collection is available exclusively at Reliance Jewels Showrooms Pan India.