Silver jewellery start-up Giva is expecting a three-fold jump in its net sales to Rs 80 crore during the current financial year, on the back of strong demand. The company had achieved Rs 3 crore net sales in the first year of its establishment in fiscal 2019-20, which grew to Rs 27 crore in 2020-21.

Giva sells lab-tested, BIS hallmarked silver jewellery of 92.5 purity. Currently, the company is selling silver jewellery in the price range of Rs 500-Rs 8,900 through its online platform.

Giva was founded by Ishendra Agarwal, an IIT-Kanpur graduate. According to him, about 60 per cent of the demand for fine silver jewellery is coming from North India, while the rest comes from the South, with much of it coming from metros and tier-I cities.

Further, he said women consumers in the age group of 30-40 are increasingly shifting towards online buying as silver jewellery at lower price band suits their requirement at a time when income levels have gone down in view of the pandemic.

The company is dispatching more than 35,000 parcels in a month at present.

Giva has launched a mobile app and its products are also sold on other e-commerce platforms like Amazon, Flipkart, Myntra, Nyka, etc. The company recently roped in actress Anushka Sharma as its brand ambassador.