The new campaign of Senco depicts how an Indian wedding is celebrated with pomp and grandeur, where all family members dress up and buy jewellery

Senco Gold & Diamonds, one of India’s largest jewellery retail chains, has announced the launch of its new wedding campaign, christened ‘Senco Di Wedding’, which depicts the joy and happiness associated with Indian weddings.

Indian weddings are akin to mega events in a family. Once wedding dates are finalized, family members from various parts of India and abroad arrive at the place of both the groom and bride and take part in the grand extravaganza.

The new campaign of Senco Gold & Diamonds depicts how an Indian wedding is celebrated with pomp and grandeur, where all family members dress up to their fashion best. They all look gorgeous and beautiful. Starting from kids to the adults to the elderly, it's a mega event where all participate in it with full zest and vigour. The wedding ceremony also transforms into a fashion ramp, where family members showcase their dresses to all.

This campaign video portrays the liveliness of north Indian weddings, where each and every relative of the bride and the groom celebrates the occasion with new dresses and jewellery. Obviously shopping plays a very big role in weddings. And only at Senco Gold & Diamonds, can they get jewellery catering to the choice of all age groups. So, weddings will be “Senco Di Wedding”.

Said Suvankar Sen, CEO, Senco Gold and Diamonds said, “Indian weddings are like festive occasions, where, in most cases, they are celebrated with extensive decorations, colour, music, dance, costumes and rituals that vary with the community, region and religion of the bride and the groom, as well as their preferences. We, at Senco Gold and Diamonds, have been proud to depict this most important celebration of Indian families through our ‘Senco Di Wedding’ campaign, and are happy to be the partner of this special celebration and bring joy and happiness to our customers during the wedding season.”