Tanishq, India’s largest jewellery retail brand from the House of Tata, has introduced a lightweight jewellery platform called Tanishq Hi-Lites.

The platform will cater to the growing consumer preference for lightweight gold ornaments.

Tanishq has experimented with product reengineering initiatives such as design reconstruction through technological innovations, realignment of manufacturing processes, and the introduction of a gold alloy with enhanced hardness and strength to offer 22 karat jewellery as part of material innovations that offer functional stability and a strong value for money proposition to its customers.

The company has introduced more than 3500 SKUs as part of the ‘Hi-Lites’ platform which will enable customers to not only heighten their savings, increase purchasing power but also safeguard themselves against the uncertainty over rising gold prices.

Tanishq Hi-Lites will be available in almost all product categories like earrings, finger rings, neckwear and neckwear sets, apart from pendants and bangles. The brand aims to convert 50% of gold inventory into Tanishq Hi-Lites across all its 380+ mega retail store networks by Q1 FY2223.