Candere by Kalyan Jewellers has released an ad film to highlight its #Besotted collection, which celebrates eternal love and togetherness.

According to a company statement, “The #Besotted collection is based on everything to do with love – love birds, hearts, lock and key, and love words. It gives people a range of options to express their love. ‘#Let’sGetBesotted, Will You?’ explores Valentine’s Day as an opportunity to celebrate love with everyone.”

 The collection is not just aimed at women, there is a separate range available for men too.

This is Candere’s first launch in the new year.

The recurring theme in the #Besotted collection is love and togetherness.

As per a company spokesperson, “We have used various elements in an elegant fashion to bring out the timeless theme of love, togetherness, and happiness as two souls entwine into one. The idea is to have every piece, so lovingly crafted, reflect the idea of romance, and whisper the magic of love. As the name suggests, we expect the customers to be besotted by the collection.”