After a successful launch in Dubai and Abu Dhabi with the prestigious Damas Jewellery Group last year, Farah Khan Ali is ready to unveil her new pret label "Farah Khan Atelier".

“The pieces are for the woman who wants her everyday jewels to reflect her personality. They complement her innate sense of style, balance and harmony. Embark on a whimsical new adventure with Farah Khan Atelier's four new collections, where each finely crafted piece of jewellery has a story to tell – embellished with a narrative that resonates with you and is an ultimate representation of your style and taste,” read a company statement.

The brand campaigns features sister Sussanne Khan and Amyra Dastur, women who have carved a special space for themselves in their respective fields. According to the designer, Sussanne and Amyra are the perfect muses for Farah Khan Atelier as they embody the values of substance blended with compassion and style with individuality.