Dhanji Jewels has announced a one-stop e-commerce platform for diamond jewellery, Dhanjijewels.com .

It is a new shopping destination for all kinds of diamond jewellery.

According to Mahasukh Chandapara, Founder and Director, Dhanji Jewels, the platform offers more than 2000 varieties of diamond jewellery.

To expand the business, Dhanji Jewels is coming up with a franchise model of retail. The first phase will cover Maharashtra, Madhya Pradesh, U.P. and Chhattisgarh. It is also focussing on creating antique designs.

Incidentally, Chandapara hails from Surat, Gujarat. Initially, he was a dealer in loose diamonds, but eventually, he ventured into selling designer diamond ornaments globally.