Entice by KGK has announced the launch of the Harmony collection, made exclusively available for customers to ring in Akshaya Tritiya, the day in the Hindu calendar that is viewed as auspicious for buying Jewellery.

The collection offers a range of earrings, rings, and necklaces, featuring ornate designs in 18kt gold, diamond and coloured stones.

According to a company note, “These gorgeous designs are complemented by brilliant craftsmanship and are perfect for all occasions. With the growing demand for colourful jewellery in the market, Entice by KGK has designed the jewellery catering to its target audience. The special Akshaya Tritiya designs are meant for the Indian woman who knows how to blend into these traditions. The new collection bridges traditional style and modern finesse with intricate carvings that reflect the traditional roots.”