Platinum Guild India (PGI) is set to commence the fifth edition of its flagship retail initiative – Platinum Season of Love.

The retail trade activation makes a comeback after two years. A month-long programme, starting from May 5 2022 to June 5 2022, Platinum Season of Love is aimed at accelerating the growth trajectory for platinum jewellery in the country. This year, Platinum Season of Love is expected to see participation of 1400+ stores across the country.

With four successful editions in the past, ‘Platinum Season of Love’ is a coveted retail and consumer activation platform for PGI’s retail partners. It helps to drive a significant increase in demand for platinum jewellery for the retail partners during this season.

Sharing her views on the Platinum Season of Love campaign, Vaishali Banerjee, Managing Director, PGI-India said, “Through Platinum Season of Love, which makes a comeback this year, we see an exciting opportunity for our retail partners to drive engagement with consumers and strengthen the consideration of platinum jewellery as a symbol of love. This campaign will be a key catalyst in providing the required in-store conversions during this period.”

Platinum Season of Love will straddle all three platinum jewellery categories, Platinum Days of Love -- the love bands offering; Men of Platinum – men’s jewellery; and Evara -- targeting the young modern woman of today. The activation programme is backed by a robust digital communication plan led by a new film, supported across other digital platforms, and PR across markets to ensure high reach and impact.