Kalyan Jewellers, one of India’s prominent and leading jewellery brands, kick-started its Mother’s Day campaign #HerHeartOfGold, by hosting prominent YouTube influencers at various showrooms across India.

These renowned influencers were hosted along with their mothers to bond over light conversations and share stories to celebrate this special occasion. The videos encapsulate conversations and beautiful moments with mothers while helping them style with Kalyan Jewellers’s designs of gold and diamonds.

To mark the occasion, Kalyan Jewellers has launched a collection of curated pieces.

According to a company release, “The #HerHeartOfGold campaign is a tribute to mothers and their selfless love. Kalyan Jewellers showed its opulent, personalised and delightful customer experience through its cooperation with the YouTubers.

Patrons can now head to their nearest Kalyan Jewellers showroom and avail the Summer Bonanza offer which includes flat 25% off on VA (making charges) across all design categories in gold, diamond and precious stone jewellery and 20% off on studded jewellery from the diamond, uncut or precious stone category. In addition to these two mega discounts, 300 lucky winners from this shopping season will be gifted a Special Edition gold coin from Kalyan Jewellers. This Mother’s Day, celebrate your mother’s beauty and purity by gifting her the best that Kalyan Jewellers has to offer.”