Desire from the stable of Gitanjali, launched the valentines line made of steel, titanium and fresh water pearls. The Collection for the Man is called ‘Revv’, for the women- ‘Bella’ and the fresh water pearl collection is called ‘Murawa’, meaning ‘The Child of Light’ in Persian.

Desire’s brand ambassador Upen Patel was present on the occasion along with COO Desire Lifestyle Pvt. Ltd, Shekhar Wadke, to launch the ‘Desire moments with Upen Valentine contest’. Speaking on the occasion Wadke said, “As Valentines Day is supposed to be the most romantic day, we wish to celebrate this day, with people in love in a way they would cherish its memory all their lives, and so have thought of this unique contest. After all Love is an irresistible desire to be irresistibly desired”. %%The contest is open for the whole country and one can enter the contest by purchasing Desire jewellery, and then filling the contest coupon. The winners of the contest get a helicopter ride. a Yatch party with Upen or a ride in a hot air balloon along with Upen.