The brand’s plan is to launch in-house branded jewellery targeting various price-points and rivaling Tata’s Tanishq
Aditya Birla Group is setting up an all-new separate business venture for branded jewellery, to directly rival Tata group's Tanishq, reports economictimes.com. The new venture will involve setting up large-format, exclusive jewellery retail stores. Aditya Birla is also planning to launch in-house jewellery brands across daily-wear and premium price points and tie-up with mid-sized jewellers.
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