Rose, a leading jewellery brand in India, is set to launch its Rocks N Rose fine jewellery collection at the Alfardan Jewellery pavilion of the Doha Jewellery and Watches Exhibition (DJWE). According to Purnima Sheth, Rose's founder and senior sales director - Luxury, the Rocks N Rose collection features one carat solitaires combined with colour stones and coloured gold, uniquely presented in the Rose way. The collection will be showcased alongside the iconic Colours of Life and Opera collections, which offer unique and exquisite pieces that can be dressed up or down for any occasion.

Rose has received a warm welcome in Qatar, and in partnership with Alfardan, the brand has launched four shops in Doha, expanding its footprint to Dubai as well. Sheth has noted that the Covid-19 pandemic gave Rose time to regroup and rethink its strategies, resulting in a collection of fine jewellery that has helped the company grow almost 50% since pre-pandemic levels.

In the last nine years, Rose has been participating in the DJWE as part of the Alfardan Group. Along with two retail stores for jewellery in Mumbai and Delhi, Rose also operates a multi-brand watch store in Mumbai. The upcoming DJWE in February 2023 has Sheth and the Rose team excited and optimistic about the turnout and sales for the event.