Candere by Kalyan Jewellers, a jewel-tech brand, has recently launched its digital Women’s Day campaign called #EkZindagiKhudKeNaam to promote self-love and encourage women to appreciate their own achievements and existence. The campaign aims to establish an emotional connection with the audience by emphasizing the importance of valuing their choices and preferences. Through the campaign, Candere urges women to celebrate themselves and indulge in self-pampering activities like skincare routines, reading books, solo travel, and self-gifting. The brand believes that expressing self-love is an uncompromised emotion that can shape one's overall personality.

Through the #EkZindagiKhudKeNaam campaign, Candere by Kalyan Jewellers aims to showcase the diversity among women and their individual achievements, regardless of their profession or background. The brand celebrates women from all walks of life, highlighting their unique stories and encouraging them to embrace and appreciate their own individuality. As a contemporary lifestyle brand, Candere values diversity and believes in acknowledging and celebrating the achievements of every woman.

Rupesh Jain, the founder and CEO of Candere by Kalyan Jewellers, explained that the Women's Day campaign aims to encourage women to take a break from their usual routine and celebrate their identity. The #EkZindagiKhudKeNaam initiative intends to establish an emotional connection with the audience and value their choices and preferences. Trupti Morone, the head of branding, added that the campaign reminds women that they are enough and do not need external validation. Candere is offering exclusive deals such as the lowest gold rates, up to 100% off on making charges of diamond jewellery, and up to Rs. 1000 off on women's category throughout the campaign period, which will run until March 8th.