ORRA fine jewellery has launched a new collection of charms called "Caught You By Charm" under their Desired collection, which includes Zodiac, Alphabet, India based charms and evil eye charm collection. The collection is designed for the modern millennial women who consider jewellery as a fashion statement. The range is crafted with rose gold and diamonds and can be styled in multiple ways as bracelets, necklaces, and hanging earrings. The collection begins at Rs. 20,000. The company's motive behind the campaign is to be a part of daily wear jewellery and bling stories. The article mentions celebrities who were seen sporting the new charm collection.