Kalyan Jewellers has appointed the actor Rashmika Mandanna as their brand ambassador in the South Indian market, where she has a significant fan following due to her work in South Indian movies. Mandanna will join a list of other celebrities such as Amitabh Bachchan, Katrina Kaif, Nagarjuna, Prabhu Ganesan, Shivaraj Kumar, and Kalyani Priyadarshan who endorse the brand throughout India.

In a statement, Ramesh Kalyanaraman, the executive director of Kalyan Jewellers, expressed his excitement about the appointment, stating that they are thrilled to have Rashmika Mandanna as their brand ambassador for the Telugu, Kannada, and Tamil Nadu markets. He also added that Mandanna and Kalyani Priyadarshan will be the faces of their lifestyle jewellery line-up, and he is confident that her popularity and appeal will help them connect with a wider audience and strengthen their brand further.

Mandanna also commented on her appointment, stating that she is honored to represent a brand that has established itself as a hallmark of trust and transparency. She further added that she has always been fascinated by the exquisite designs and craftsmanship of Kalyan Jewellers and is excited to be a part of their journey towards excellence.