Each piece in the jewellery line has a distinct meaning and importance, such as protection, strength, or love, and ranges in style from delicate, complex pieces to bold, statement-making jewellery. Each piece of jewellery in the collection is painstakingly crafted by skilled artisans using the best materials, including gold, diamonds, and precious stones.

Sussanne Khan said, “Every individual likes to carry their unique aura inside-out! As one spends time with their conscience in knowing their personality better, they ought to present their unique qualities through the pieces of jewellery that they wear. Through the new collection Bind Runes, I wanted to portray not just a jewellery piece but rather art that is inspired by something that resonates with the new generation, simple yet a statement that is bold and stands out as a collection or something to carry with you, especially for the young girls of our generation.”

Siddharth R Sawansukha, MD, Sawansukha Jewellers, said, “In this special collection we have used a lot of colours and this jewellery we have presented for the new generation not just by age but also by heart as well, lots of intricate shapes and designs have been used and for the first time we have created jewellery which can be taken as an art piece which is an unique concept, every single piece in this collection is unique and not seen anywhere else.”

Pavitra Gandhi, Founder, Bind Runes, and spokesperson at Pure Facets, said, "The idea behind Bind Runes was that, we have combined two arts - design and jewellery and to create something unique from us being the third generation diamantaires we wanted to put forward the best designs and our expertise through this collection.”