Kalyan Jewellers has announced the launch of its men’s jewellery line – Senhor, in line with the occasion of International Men’s Day. The company’s brand ambassador Amitabh Bachchan features in the launch campaign in a distinctive avatar, wearing exquisite jewellery from the newly-launched men’s jewellery line.

Taking inspiration from the Portuguese term for ‘sir’ or ‘gentleman’, the Senhor collection merges contemporary style with classic design, catering to the modern man’s desire for distinctive and meaningful accessories. Riding on the trend of growing preference among consumers for men’s jewellery pieces as a gifting option for to-be-grooms, Kalyan Jewellers aims to leverage the ongoing wedding season as an opportunity to strengthen its market share.

The company foresees substantial growth in the men’s jewellery segment, emphasizing its pivotal role in overall industry expansion. Speaking on the collection launch, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “The new exclusive men’s jewellery collection redefines elegance and strength for the modern Indian male. Each design in the Senhor collection is a testament to the modern Indian male’s dynamic spirit and unique style. Senhor unveils a new era of sophistication, where every piece tells a story of excellence and every jewel echoes the essence of masculinity.”

The collection features timeless jewellery pieces that specifically acknowledge the individuality and resilience of today’s man. This jewellery line offers a diverse range of textures, including dual-tone pieces and minimalistic patterns from gold to platinum, rose gold to white gold and diamond jewellery, particularly neckpieces, chains, rings and bracelets.