In a celebration marking its fifth anniversary, Hyderabad-based silver jewellery brand Orafo Jewels launched its eponymously titled e-commerce platform. 

Orafo Jewels has its flagship showroom at Somajiguda Circle and three other stores at Suchitra X Road and AS Rao Nagar Main Road in Hyderabad. With the launch of its website, the brand envisions providing quality products with impeccable craftsmanship in 92.5 precious silver jewellery to its patrons online as well.

Amid soaring gold prices and the pandemic impacting global economies, the silver jewellery industry has gained momentum, emerging as an increasing competitor to gold investments. Capitalizing on this market shift, Orafo Jewels boasted a 24% growth over the last five years. Recognizing the shift in consumer preferences towards online shopping, Orafo Jewels launched its standalone e-commerce website.

Kalyan Ram, Director, Orafo Jewels, expressed his excitement about the brand’s evolution. He highlighted their initiation of customized designer precious jewellery-buying five years ago and announced plans to open chain-exclusive showrooms across Telangana and Andhra Pradesh in a franchise model, projecting a 25% annual growth.

“We aim to establish Orafa Jewels as a preferred family brand in the silver jewellery category, and plan to open 25 showrooms across South India in the next three years, targeting a turnover of Rs 50 crore. The launch of our website is aligned with our goal of developing a franchise network for the e-commerce business pan-India,” he said.

The user-friendly and feature-driven website provides an interactive platform for customers to explore and purchase precious silver jewellery. Features include video call facility for more collections, interactive chat for showroom access, and various payment gateways. Free shipping is available within India, with international shipping options.