Senco Gold & Diamonds has introduced an innovative AI-powered initiative catering to devotees of Goddess Lakshmi. In collaboration with Mindshare India and the cutting-edge voice AI firm, HiVoco Content Tech Studios, the Kolkata-based company has launched this groundbreaking initiative for the festive season.

As part of this unique program, participants were given the opportunity to receive a personalized prayer video, invoking divine blessings from Goddess Lakshmi for prosperity. Aligning with the tradition of acquiring gold during the auspicious days of the festive season, participants also stood a chance to win a gold coin from Senco Gold & Diamonds.

Engaging in the initiative was a straightforward process with individuals simply registering on the website with their name and email address. After completing the registration, a personalized prayer video by Acharya Shastri of Laxminarayan Mandir, Delhi, will be dispatched to the participant’s email.

Suvankar Sen, MD and CEO of Senco Gold & Diamonds, expressed, “Senco Gold & Diamonds is at the forefront of marrying tradition with technology. We took a significant leap this festive season to connect with our audience by personalizing their experience with innovative AI solutions.”

Participants not only received personalized prayers for Goddess Lakshmi through synthetic voice videos, crafted using their names, but also were presented with personalized Golden Cards, adding a modern touch to the celebration of the traditional acts of prayer and offering.