The All India Gems & Jewellery Trade Federation (GJF), which had introduced the ‘trust mark’ logo in Mumbai in 2007, now wants more jewellers across India to benefit from it. The Federtaion would promote its programme amongst all jewellers in major cities of India. The logo signifies integrity in the conduct of business, as part of the Top Jewellers of India (TJOI) club. The other two membership categories are Preferred Jewellers of India and Reliable Jewellers of India.%%When it was launched, around 20 jewellers in Mumbai had enrolled to bear the logo. The GJF said that it is targeting 250 jewellery retailers from cities like Rajkot, Ahmedabad, Baroda, Surat, Delhi, Kolkata, Chennai, Pune and Hyderabad, in the first phase ending March 2008, according to reports by the Financial Express. The jewellers who wish to participate must be those selling hallmarked jewellery and hold a registration with the Bureau of Indian Standards.