The Sitapura Gems and Jewellery Industry Association (SGJIA) spearheaded a proactive tree plantation initiative at the Jaipur Exhibition & Convention Centre (JECC), drawing participation from prominent figures across the industry. The event was graced by esteemed officials including Nirmal Bardiya, Regional Chairman – Rajasthan, Gem & Jewellery Export Promotion Council (GJEPC); Pramod Agarwal, Chairman of the National Gem & Jewellery Council of India (NGJCI); Arvind Gupta, President of SGJIA; and Alok Sonkhia, President of the Jewellers Association Jaipur.

The initiative, aimed at promoting environmental sustainability and community engagement, saw enthusiastic involvement from attendees. Symbolizing the industry's commitment to environmental stewardship, the tree plantation drive underscored the importance of eco-friendly practices in the gems and jewellery sector.

Participants planted a variety of saplings, emphasizing the role of green initiatives in enhancing the local ecosystem and fostering a sustainable future for Jaipur's thriving jewellery hub.