Senco Gold and Diamonds has made its mark on the global luxury scene with the launch of its premium sub-brand ‘Sennes’ at Milan Fashion Week 2024. Led by Joita Sen, Director and Head of Marketing and Design, the brand offers a collection of lab-grown diamond jewellery, exquisite leather bags, and fine perfumes, blending international luxury with India's rich heritage of craftsmanship.

Senco Gold and Diamonds, renowned for its eight decades of rich craftsmanship, has taken a bold step into the world of international luxury with the launch of its premium sub-brand ‘Sennes.’ Spearheaded by Joita Sen, Director and Head of Marketing and Design, the new brand made its debut at Milan Fashion Week 2024, showcasing a stunning collection of lab-grown diamond jewellery, luxury leather bags, and fine perfumes. 

"Sennes" represents a new era for Senco, combining artistry and sustainability in handcrafted luxury products. Joita Sen described the brand as a bridge between Indian craftsmanship and global style, offering products that celebrate individuality with the theme ‘Essence of You.’