Indian jewellery powerhouse CaratLane has taken a significant step onto the global stage with the launch of its first international retail store in New Jersey, USA. Known for its modern approach to jewellery retail, this expansion reflects CaratLane’s ambition to connect more closely with a global audience.

“With the festive season upon us, we’re thrilled to unveil our inaugural international store in New Jersey,” stated Atul Sinha, Chief Operating Officer at CaratLane. “While CaratLane has served US customers online for years, our new store enhances that connection, providing a seamless omnichannel experience. Thanks to the overwhelming support from our Indian clientele, we feel confident to bring our presence to an international market.”

The New Jersey location will showcase a curated selection of CaratLane’s hallmark pieces, from diamond mangalsutras to stylish daily wear, catering to a range of preferences. In addition, the store will offer personalized services like custom engravings, allowing customers to add a unique touch to their jewellery.

CaratLane’s robust omnichannel model is central to this expansion. Customers can browse online, visit the store, or even use CaratLane Live, an interactive service that provides real-time assistance and product views, ensuring a flexible and modern shopping experience tailored to diverse lifestyles.