Craftier, a homegrown jewellery brand known for its lab-grown diamond collections, has opened a new boutique at Elan Mall, Gurugram. The latest outlet, spanning approximately 700–800 sq. ft., marks the brand's third physical store and reflects its growing footprint in the Delhi NCR region.

The expansion follows the success of Craftier’s Hisar store, and signals the company’s continued interest in catering to urban markets with an emphasis on sustainability and affordability. The brand plans to open additional boutiques across the region, aiming to reach a wider demographic of environmentally conscious consumers.

Craftier’s jewellery features IGI-certified lab-grown diamonds and is noted for its modern, minimalist design aesthetic. With a focus on ethical sourcing, the brand combines contemporary styling with sustainable practices—an approach that appeals to a growing segment of customers who prioritise responsible consumption.

Commenting on the launch, Achal Gupta, Founder of Craftier, highlighted the brand’s mission to make high-quality, sustainable jewellery accessible. “This boutique is a promise to provide jewellery that aligns with today’s conscious lifestyle choices,” he said.

As the conversation around sustainability in fashion and luxury intensifies, Craftier’s expansion into Gurugram signals the rising demand for alternatives to conventionally mined diamonds. The new store is expected to cater to a clientele seeking luxury that aligns with environmental values.