In a tribute to Bengal’s heritage, the brand has curated an exclusive collection of handcrafted gold jewellery inspired by traditional motifs and craftsmanship. The range includes iconic designs such as the bold bala, intricate jui bangles, layered lahara haars, and komor bandhanis — all harmoniously paired with the quintessential red-and-white garod saree. These 22KT pieces are ideal for festive rituals, family occasions, and gifting, capturing the elegance and emotional depth of the New Year celebrations.

As part of its festive offering, Kalyan Jewellers is providing a flat 50% off on making charges* across a wide selection of jewellery for a limited time. Customers will also benefit from the brand’s signature 4-Level Assurance Certificate, which includes purity certification, lifetime maintenance, detailed product transparency, and guaranteed buy-back and exchange options.

Adding a poetic layer to the celebration, the brand has released a soulful digital film featuring actress and brand ambassador Ritabhari Chakraborty. The film captures the essence of Poila Boishakh through the traditional art form of Kabi Gaan — a lyrical exchange between a couple that culminates in a heartfelt jewellery gift, symbolising love and celebration. The narrative beautifully bridges nostalgia and modern sentiment, underlining Kalyan’s commitment to capturing life’s special moments through jewellery.