The limited-edition collection features three intricately designed pendants, each capturing the timeless silhouette of a mother carrying her child. Crafted to rest close to the heart, the pieces are symbolic of enduring love and are intended to become heirlooms passed down through generations.

"'Born of Her' is more than a jewellery launch — it’s an invitation to express what often goes unsaid,” said Shaifali Gautama, Chief Marketing Officer at CaratLane. “A mother’s love reveals itself in the everyday — in small acts, silent strength, and boundless care. Through this campaign, we’re encouraging people to ‘Khul Ke Karo Express’ — to celebrate that love openly and memorably.”

Adding a musical touch to the tribute, the campaign includes a specially composed Mother’s Day song developed in collaboration with BBH India. Audiences are encouraged to share photos and personal memories with their mothers on social media using the exclusive track, creating a digital celebration of maternal bonds.

The Born of Her campaign is now live across CaratLane’s digital platforms, retail outlets, and social media channels. By turning emotionally resonant moments into tangible, wearable expressions, CaratLane continues its commitment to making jewellery a medium for storytelling and meaningful gifting.