Crafted from 925 sterling silver, the Bliss Collection reflects a growing consumer interest in affordable, everyday jewellery that holds personal meaning. Each design is built around a theme—stars, hearts, musical notes, and nature-inspired icons—intended to convey messages of affection, appreciation, and individuality. The collection is currently available exclusively at Gargi’s 16 physical retail stores across India.

“Jewellery is often a silent communicator,” said Aditya Modak, Co-founder of Gargi. “With Bliss, we wanted to make that communication more intentional. Whether it’s a moment of self-celebration or a token for someone dear, each piece is designed to express something meaningful, without the need for words.”

The launch of Bliss follows a strong fiscal year for the brand. Gargi closed FY 2024–25 with a revenue of Rs. 128.4 crore—up from Rs. 51.1 crore the previous year—while net profit stood at Rs. 28.8 crore. Over the past year, the brand has expanded its retail footprint, added new franchise outlets, and made its debut on quick-commerce platform Blinkit, offering curated selections to customers in Mumbai.

The new collection builds on Gargi’s broader positioning in the Indian fashion jewellery market: silver-forward, emotionally resonant, and accessibly priced. With Bliss, the brand continues to focus on jewellery that merges simplicity with sentiment—aiming to make everyday purchases more personal and gifting more heartfelt.