Kalyan Jewellers has partnered with Swiggy’s quick commerce arm, Instamart, to launch a Raksha Bandhan campaign titled “Gehna for Behna”, combining festive tradition with digital convenience.

As part of the initiative, customers purchasing a Rakhi on Instamart will receive a free ?2,100 Kalyan Jewellers voucher, redeemable on gold or silver jewellery at any of the brand’s showrooms nationwide. The voucher, which can be extended via QR code until October 31, 2025, comes in addition to prevailing in-store offers.

The collaboration also brings Kalyan’s exclusive silver Rakhi collection to Instamart, promising 10-minute doorstep delivery across 100 cities. A new TV commercial featuring actress Sreeleela showcases the ease of ordering and redeeming the jewellery voucher.

Kalyan Jewellers is also offering 25% off on making charges this festive season, with an additional 25% discount on purchases above ?2 lakh. The company’s Special Gold Board Rate—the lowest in the market—will be applicable for a limited period.

Speaking about the partnership, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said the campaign aims to connect with younger audiences who value “speed, convenience, and thoughtfulness” while staying true to the emotions that define Indian festivals.

Manender Kaushik, AVP & Category Head – Instamart, added that the offering allows siblings to express love through a “gift that will last a lifetime,” combining Instamart’s quick delivery with Kalyan’s legacy in fine jewellery.

With over 400 showrooms globally, Kalyan Jewellers continues to blend innovation with tradition, making festive gifting more meaningful for every generation.