India, known for its rich heritage in jewellery and deep affinity for self-expression, remains central to Swarovski’s global growth strategy. With her pan-India popularity, youthful energy, and strong influence across cinema and digital platforms, Rashmika Mandanna has been chosen to represent the brand’s ethos of joyful extravagance and modern glamour.

Celebrated for her versatile performances and admired as a relatable style icon, Rashmika’s vibrant personality aligns seamlessly with Swarovski’s design language and contemporary appeal.

Commenting on the association, Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said, “Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as Brand Ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”

Sharing her excitement, Rashmika Mandanna said, “For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewellery – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”