The Élan Collection blends intricate gold jali craftsmanship with the brilliance of natural diamonds, designed for the modern woman seeking versatility and elegance. The unveiling event hosted more than 60 high-net-worth guests, offering them a first look at the collection.

With over 10,000 diamond jewellery designs starting at Rs. 15,000, the festival features a wide range of pieces, from minimal daily wear to bold statement creations. At the core of the campaign is the idea of versatility, positioning diamond jewellery as an everyday essential rather than an occasional luxury.

Bollywood actor Alaya Furniturewala and South Indian star Teju Ashwini front the campaign, embodying its themes of individuality and celebration.

To mark the launch, Tanishq announced a special offer of up to 20% off on the MRP of diamond jewellery, valid until August 25, 2025. Unlike conventional discounts applied only to stone value, this promotion extends to entire pieces.

The evening at Palladium Ahmedabad featured curated experiences, including gourmet dining by Caffe Allora and an artisanal perfumery showcase by Scentido, further enhancing the luxury atmosphere.

With this showcase, Tanishq reinforced its positioning as India’s most trusted jeweller, while Palladium Ahmedabad cemented its status as the city’s premier retail destination for global and Indian luxury brands.