Luxury diamond jewellery brand Irasva has launched Rüh, its latest bridal capsule collection designed for the modern bride and her circle. Known for blending contemporary aesthetics with timeless tradition, Irasva’s newest offering reimagines heirloom jewellery as wearable art, drawing inspiration from the 400-year-old Pichwai painting tradition of Nathdwara, Rajasthan.

Part of Irasva’s wider bridal line — which also includes Amara (classic silhouettes symbolising eternal love), Polki (reviving Mughal splendour), and Diamond Jewellery (embodying modern elegance) — the Rüh collection stands out as a hand-painted edit that transforms sacred motifs into fine jewellery.

Each piece in Rüh has been meticulously painted by skilled artisans using miniature brush techniques, incorporating symbolic elements such as lotus blooms for purity and awakening, tree branches for growth and rootedness, and the cosmic blue backdrop that reflects devotion to Krishna. These designs, layered with spiritual meaning, are crafted for the bride, her mother, sisters, and bridesmaids — creating jewellery that extends beyond the wedding day into a lifetime of cherished wear.

“The Rüh Collection is a tribute to the soul of Indian heritage — delicate yet powerful, intricate yet intentional. Inspired by the Pichwai art technique, each piece draws from sacred motifs like the lotus and the kadamba tree — symbols of purity, growth, and divine connection. Rüh is not just adornment, it is the soul made visible,” said Leshna Shah, Founder & Creative Director of Irasva.

With Rüh, Irasva reinforces its vision of reviving Indian heritage through design-forward innovation. Positioning jewellery as both heirloom and expression, the collection bridges artistry and emotion — celebrating individuality, craftsmanship, and the timeless beauty of diamonds.