Luxury jewellery brand Zoya, from the House of Tata, has unveiled its latest collection, Whispers from the Valley, drawing inspiration from the timeless beauty and changing seasons of Kashmir. The collection was launched in the presence of Sonam Kapoor, the brand’s muse and ambassador, alongside Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd.

The line celebrates the valley’s poetic charm through art-like, organic designs that reflect motifs such as Chinar leaves, tulips, snow-kissed apples and shimmering waters. Each jewel — from necklaces and earrings to chokers, bangles and rings — is meticulously handcrafted using ethically sourced diamonds, sapphires, emeralds, rubies, pearls and intricate techniques.

Signature creations include the Autumn Glow Earrings, inspired by the Chinar leaf in warm yellow and orange sapphires; the Spring Song Emerald Choker, echoing frosted green apples; and the Scarlett Symphony Necklace, reminiscent of tulip gardens set against snowclad mountains.

Shot against the backdrop of Srinagar, the campaign captures the essence of Kashmir’s seasons. Speaking on the launch, Sonam Kapoor described the collection as “deeply personal,” highlighting its connection to India’s cultural crown jewel.

With Whispers from the Valley, Zoya continues its legacy of blending Indian craftsmanship with global aesthetics, offering jewellery that resonates with self-expression, artistry and timeless elegance.