Kushals Fashion and Silver Jewellery has announced Bollywood actor Sanya Malhotra and South Indian star Priyanka Mohan as its new brand ambassadors, representing the brand in North and South India, respectively. The collaboration highlights Kushals’ growing national footprint and its focus on creating jewellery that is stylish, versatile, and expressive.

Known for its diverse range of fashion and silver jewellery, Kushals has long championed the idea that jewellery should evolve with the wearer — dynamic, playful, and a reflection of individuality. Its collections are designed for women who love to mix and match styles, blending traditional elegance with modern aesthetics.

Speaking about the partnership, Manish Gulechha, Co-founder of Kushals Fashion and Silver Jewellery, said, “Sanya and Priyanka truly embody the spirit of today’s woman- confident, graceful, and rooted in individuality. Their charm and authenticity perfectly mirror what Kushals stands for: celebrating every woman’s individuality through thoughtfully crafted, contemporary jewellery.”

The announcement comes with a new campaign that reimagines the joy of accessorizing. Through a series of light-hearted films, Kushals portrays how jewellery can elevate everyday moments and reflect personal style.

In one film, Priyanka Mohan takes centre stage at a South Indian wedding, bringing along her entire Kushals collection because she can’t decide which piece to wear. The scene celebrates the brand’s focus on choice, creativity, and self-expression.

In another, Sanya Malhotra livens up a house party with Kushals’ zircon jewellery, transforming her look from casual to chic. Her effortless confidence captures how the right accessories can spark joy and boost self-assurance.

For Sanya, the collaboration feels like a natural fit. “Fashion jewellery, for me, is all about having fun with style - effortless and always on-trend. That’s why I’m so excited to be associated with Kushals Fashion & Silver Jewellery. I love how every design feels light, easy, and beautifully blends tradition with modern fashion sensibilities. It truly is fashion ki favourite jewellery,” she said.

Priyanka echoed similar sentiments, adding, “Jewellery is all about expressing style in a way that’s fashionable and modern. At Kushals, every piece highlights craftsmanship, with designs that are lightweight, stylish, and ideal for layering or combining multiple pieces. Each creation is on-trend and easy to wear, making fashion jewellery a fun way to compliment any look. I’m thrilled to be part of a brand that celebrates self-expression and fashion-forward style.”

With its dual-ambassador strategy, Kushals is not only deepening its regional connect but also reaffirming its identity as a fashion-forward, accessible luxury brand. The company has recorded 40% growth in the past year and plans to expand to 300 stores across India in the coming years.

By bringing together two versatile actors who embody confidence and authenticity, Kushals continues to redefine the fashion jewellery space—proving that accessorizing is not just about adornment, but about celebrating the many shades of individuality.