Senco Gold & Diamonds, one of India’s largest and most trusted jewellery retail chains, has expanded its presence in Jharkhand with the opening of its first store in Hazaribagh, taking its total count in the state to eight.

Located on PTC Road near PTC Ground, Matwari, the brand’s newest showroom spans 5,500 sq. ft. and offers an extensive range of handcrafted gold, diamond and platinum jewellery. The store combines traditional artistry with contemporary design, creating an immersive shopping experience for customers in the region.

The Hazaribagh outlet showcases Senco’s bestselling collections, including Shagun, Aham, Everlite and 9kt, catering to diverse preferences across bridal, occasionwear, and lightweight daily wear segments.

“For us at Senco, each region in India holds a distinct charm. We try to capture that essence in the jewellery inspired by the traditions and people of each area. We are delighted to bring Senco’s trusted legacy and design excellence to Hazaribagh,” said Joita Sen, Senco Gold & Diamonds.

The store operates under the FOCO (Franchise Owned Company Operated) model and is owned by Jagriti Sen and Samrat Chaudhuri. The model ensures that Senco’s standards of quality, service and customer experience are upheld across all touchpoints.

“We are very excited to share the unique Senco in-store experience with locals here and have them embrace the brand’s diverse and beautifully handcrafted collections as part of their family legacy,” said Samrat Chaudhuri, Franchise Partner of Senco Gold & Diamonds.

With over 192 stores across India and a growing international presence, Senco Gold & Diamonds continues to strengthen its retail footprint, further cementing its leadership in the jewellery industry.