Malabar Gold & Diamonds has unveiled its latest additions to the Men in Platinum collection, aligning with the growing consumer preference for understated, meaningful men’s jewellery. Launched ahead of International Men’s Day, the range emphasises an evolved view of masculinity — one that balances strength with empathy, intentionality, and quiet self-assurance.

The campaign’s visual language is deliberately minimalistic, built on a palette of black, grey, blue and warm brown, complemented by materials such as leather, linen, brass and soft matte finishes. This restrained environment enables the jewellery to stand out without embellishment, positioning platinum as a symbol of permanence and authenticity.

The narrative centres on real, relatable moments — adjusting a cuff, exchanging a glance, lifting a child or painting a daughter’s nails. These vignettes showcase emotional resonance over performance, highlighting the modern male consumer’s shift towards sincerity, connection and grounded confidence.

Crafted in platinum for its purity and enduring strength, the collection also features select pieces with Tiger Eye, prized for its natural, warm striations. The combination offers designs that are structured yet fluid, luxurious yet quietly expressive.

Lighting plays a strategic role in the campaign’s visual storytelling: defined lighting underscores moments of control, while softer gradients highlight intimacy and connection. This duality mirrors contemporary male identity — composed but open, refined yet warm.

Commenting on the launch, M.P. Ahammed of Malabar Gold & Diamonds said, “Today’s men value clarity of character. Their strength accommodates sensitivity; their confidence accommodates warmth. This collection is built on this changing mindset and is designed to fit naturally into a man’s everyday life.”

He further emphasised that men across India are increasingly choosing timeless materials, personal details and design that speaks to authenticity rather than display. The new Men in Platinum additions cater to this shift, offering pieces suited for family moments, professional environments and personal milestones.

With this launch, Malabar Gold & Diamonds strengthens its position in the growing men’s fine jewellery segment, presenting retailers with design-forward platinum offerings that align with current consumer sentiment and long-term market trends.