Limelight Lab Grown Diamonds has announced an expansion into in-house diamond growing and manufacturing, alongside an Rs 250 Crore fundraise to support its next phase of growth. The move marks Limelight’s entry into vertical integration across the lab-grown diamond value chain.

According to the company, the integration is intended to reduce reliance on third-party suppliers, strengthen cost control, and improve speed-to-market for new products. Limelight stated that the expanded capabilities will also support consistent quality standards across its retail network.

The newly raised capital will be deployed toward accelerating retail expansion, strengthening design capabilities, and supporting overall scale-up plans. Limelight has outlined a target of reaching 200 exclusive stores by 2027.

Founded as a lab-grown diamond jewellery brand focused on the Indian market, Limelight has been an early participant in the organised LGD jewellery segment. The company currently operates an expanding exclusive retail network and positions itself as a category-led brand within the domestic market.

Commenting on the development, Pooja Madhavan of Limelight Lab Grown Diamonds said, “This capital raise and vertical integration mark a defining moment in Limelight’s growth journey. It enables an end-to-end control across the value chain offering enhanced transparency, traceability and technological innovations.”

She added that the integrated model would support responsible scaling while maintaining product quality and value. As competition in the lab-grown diamond segment increases, Limelight stated that its focus remains on supply-chain integration, controlled expansion, and long-term category development.