Tanishq, the jewellery retail brand from Titan Company Limited, has appointed Bollywood actor Ananya Panday as the face of the brand. The announcement coincides with the return of Tanishq’s annual Festival of Diamonds campaign.

According to the company, the Festival of Diamonds is positioned as its key annual initiative focused on natural diamond jewellery. The campaign this year features over 10,000 diamond designs across multiple product categories, including earrings, rings, neckwear, bangles, bracelets and everyday wear formats such as studs and hoops.

Tanishq stated that designs under the Festival of Diamonds start at Rs 10,000 onwards. As part of the offer, the brand is extending a flat 20% discount on the diamond value during the campaign period. The assortment is aimed at first-time diamond buyers as well as repeat customers seeking everyday diamond jewellery.

A new advertising film for the Festival of Diamonds features Ananya Panday and is anchored around the line “Give wings to the girl within.” The campaign focuses on positioning natural diamond jewellery as part of everyday wear rather than being limited to milestone purchases.

Commenting on the association, Pelki Tshering of Titan Company Limited said, “Ananya Panday was a natural choice for us. Her energy reflects how women live with jewellery today — effortlessly and every day. Together, this campaign celebrates the joy of discovering diamonds.”

Ananya Panday said, “I am excited to come on board as the face of Tanishq. Being part of a narrative that encourages women to embrace their individuality makes this association meaningful to me.”